Beer equipment manufacturer: Innovative development, embracing challenges

1、 Overview of the Beer Equipment Industry

（1） Definition of Beer Equipment

Beer equipment is specialized equipment for producing beer. According to daily production, it can be divided into large-scale beer equipment, commercial beer equipment, and home brewed beer equipment. Large beer equipment is suitable for breweries, commercial beer equipment is suitable for breweries, bars, restaurants and other places, and home brewed beer equipment is suitable for individuals.

（2） Classification of Beer Equipment

According to the production process, it can be divided into raw material storage equipment, raw material preparation equipment, malt extract preparation equipment, beer fermentation equipment, beer filtration equipment, and beer storage and transportation equipment.

According to daily production, it can be divided into large-scale beer equipment, commercial beer equipment, and home brewed beer equipment. The commonly used capacity for commercial beer equipment on the market is 500L, which is divided into two pot three machine and integrated machine.

According to the filling type, it can be divided into pressure filling machine and oil filling machine. The pressure filling machine is further divided into two types: allowing the liquid to flow naturally when the pressure in the storage tank is the same as that in the bottle, and allowing the liquid to flow in when the pressure in the storage tank is higher than that in the bottle; Oil filling machines are mainly used for canning oil based foods.

（3） The purpose of beer equipment

Suitable for community bars, professional craft bars, dining bars and other occasions, mainly for takeaway sales, providing various bottled craft beers, and can also be combined with gourmet restaurants.

High end hotels can use homemade beer equipment to produce different flavors of beer, such as barley beer, wheat beer, spirulina beer, sweet wine, etc., to provide customers with a high-level consumption experience.

There are many wonderful uses in daily life, such as maintaining green plants, washing hair, cleaning silk fabrics, removing refrigerator odors, cleaning glass, etc.

（4） The lifecycle of the beer equipment industry

The theoretical foundation of the industry lifecycle indicates that the beer equipment industry has also gone through different stages of development.

During the introduction period, the market awareness of beer equipment was low and demand was limited. With the popularity of craft beer, the industry has entered a growth period, and market demand is rapidly increasing. More and more people are joining the craft beer industry, and commercial beer equipment has become a popular choice. At present, the beer equipment industry is in a growth stage, with an increasing number of enterprises and continuous technological innovation.

In the mature stage of the future, market competition will become more intense, and enterprises need to continuously improve product quality and service levels to meet the needs of consumers. With the advancement of technology and changes in the market, the beer equipment industry may also enter a period of decline, and companies need to constantly innovate and transform to adapt to market changes.

2、 The current situation of the global beer equipment industry

（1） The Development History and Trends of the International Market

The international beer equipment market has undergone a long-term development process. In the early days, beer equipment was mainly concentrated in traditional beer production regions such as Europe. With the growth of global beer consumption, beer equipment markets in countries such as the United States and Japan have gradually emerged. In recent years, with the popularity of craft beer worldwide, the beer equipment market has ushered in new development opportunities. Among the major countries, Germany, as a traditional beer powerhouse, has mature beer equipment industry technology and high product quality, occupying an important position in the global market. The beer equipment market in the United States is large in scale and has strong innovation capabilities, especially leading in the field of craft beer equipment. The beer equipment market in Japan focuses on refinement and intelligence to meet the demand of domestic consumers for high-quality beer. The trend of the international beer equipment market presents the following characteristics: firstly, continuous technological innovation, such as energy-saving equipment, intelligent control systems, etc. gradually becoming the mainstream of the market; Secondly, product diversification to meet the needs of beer producers of different scales; Thirdly, market concentration is gradually increasing, and large enterprises are continuously expanding their market share through mergers and acquisitions.

（2） Development environment analysis

The economic environment of China and major global economies has a significant impact on the beer equipment industry. In China, with the continuous growth of the economy, consumers' demand for the quality and variety of beer continues to increase, driving the development of the beer equipment industry. Meanwhile, the government's support policies for the manufacturing industry have also provided a favorable development environment for beer equipment enterprises. The European economic environment is relatively stable, the beer consumption market is mature, and there is a high demand for high-end beer equipment. The development of the US economy has led to a thriving craft beer market, driving the growth of the beer equipment market. Although the Japanese economy is growing slowly, consumers' pursuit of high-quality products is driving the beer equipment industry to constantly innovate. The changes in the global economic environment, such as trade frictions, exchange rate fluctuations, etc., will also have an impact on the import and export of the beer equipment industry. Overall, a favorable economic environment is conducive to the development of the beer equipment industry, while economic instability may pose challenges to the industry.

（3） Current situation of the Chinese market

In recent years, the scale of China's beer equipment market has been continuously expanding. According to statistics, the sales volume of China's beer equipment market reached a certain scale in 2023. In terms of market supply, the number of domestic beer equipment production enterprises is constantly increasing, and their technological level is gradually improving, which can meet the needs of different customers. From the perspective of market demand, with the rise of craft beer, more and more bars, restaurants, and small breweries are beginning to purchase beer equipment. In terms of production capacity, the beer equipment industry in China is continuously improving, and the utilization rate of production capacity is also gradually increasing. From the perspective of PEST environment analysis and economic environment, the sustained growth of the Chinese economy has provided a broad market space for the beer equipment industry; In terms of policy environment, government support policies for the manufacturing industry contribute to technological innovation and industrial upgrading of enterprises; In terms of social environment, the increasing demand for high-quality beer from consumers has driven the development of the beer equipment market; In terms of technological environment, domestic enterprises are continuously increasing their R&D investment to improve the technological content and quality level of their products.